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Feature: Marketing

  • Connect with Other Professionals

    The Problem Working in the average organization can be an isolating experience, especially as it relates to people who understand your job and your work. While the camaraderie of the office was something organizations could rely on in years past, hybrid and remote work makes it difficult to rely on in-person interactions throughout our workweek.…

  • Evaluate a Product Before Purchasing

    The problem Scouring the internet for impartial reviews of library products or services can be daunting. The web is saturated with marketing material, often skewed and lacking an objective lens. Protective of their customer base, vendors tend to hold back their lists. Inadvertently this fosters a circuit of backchannels at listservs and conferences for information…

  • Increase Access to Professional Development Opportunities

    The problem Ongoing skill development is vital for library organizations. However, access to professional development opportunities can vary across branches, departments, or staff categories. This inconsistency may result from budgetary limitations, time constraints, or availability issues. Access to training is often linked to travel and workshops available a few times per year on the conference…