Skilltype @ ALA Midwinter 2019: Taking the Road Less Travelled

In typical Skilltype fashion, our presence at ALA Midwinter 2019 in Seattle was non-traditional. Mainly because as a startup, exhibit hall real estate isn’t the most fiscally responsible investment. But also because brands that launch at ALA in the sea of vendors simply to fade into oblivion. Why spend all of that money to cross your fingers in hope that the right people stop by your “little booth that could”, when in actuality the people who stop by just want to know if you’re raffling off an Apple Watch.

So instead, I saved money, called up some friends, and connected the Skilltype way.

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